AI-era Marketing for Personal Injury Law Firms
People do not just Google a lawyer anymore. They ask AI, and they call whoever it names. We make sure it names your firm, that your site earns the call, and that you are the first to respond when the lead comes in.
Start with a free AI Visibility Audit
Before anything else, we show you exactly where you stand. We ask the major AI tools who the best lawyer is in your city and practice area, then show you their answer, including which competitors they name instead of you. No cost, no obligation. If you are already in good shape, we will say so.
Get my free AI Visibility Audit
Most firms then take the next step: a paid diagnostic, the full firm-specific report and prioritized work plan, for $750. That fee is credited in full toward any engagement if you decide to work with us. From there, we offer three services that work together.
1. AI Visibility and GEO
Be the firm AI names. When someone asks ChatGPT, Perplexity, or Google's AI for a personal injury lawyer in your area, only two or three firms get recommended. This is the ongoing work of becoming one of them.
The firms winning this today are mostly large advertisers, but they are winning by accident, not effort. AI assistants do not sell placement, so the ad budgets that beat you on Google do nothing here. Most of those firms are coasting on old brand mentions and are not optimizing for AI at all. That is the opening. This is the one channel where a focused firm beats a big-spending one.
What it includes
- Entity and citation building: consistent, verifiable profiles across Google, the state bar, legal directories, and the web, which is what makes AI confident enough to recommend you.
- Authoritative, answer-formatted content that AI tools cite, built around the real questions injured people ask.
- Marketing video built for AI: short answer and FAQ videos with on-page transcripts, which are exactly the kind of content AI surfaces and clients trust.
- Press and authority development that turns real mentions into signals AI can verify.
- A re-audit every 60 days, so you watch your score and your AI appearances actually move.
For firms that want to own the AI answer in their market.
Monthly retainer, typically $2,000 to $3,500 depending on how competitive your market is.
2. Website Modernization
A site AI can read and clients trust. Most law firm websites were built for an older version of Google and are close to invisible to AI tools. We rebuild yours to a standard we hold our own site to first: server-rendered so AI can read every word, structured so it understands who you are, fast on every phone, and built to turn visitors into calls.
Essentials
The core rebuild for a focused firm, roughly ten pages, with full structured data, performance, and the AI-readable foundation. Marketing video integrated into the site. From $6,000.
Authority
The larger build for firms with a wider footprint, roughly twenty-five pages including every practice area, with existing content rewritten for AI citability, deeper schema and entity work, and intake integrated. From $12,000.
Your audit tells us which tier your site actually needs. Sometimes the honest answer is that your foundation is fine and you do not need a rebuild at all.
3. AI Intake Agent
Never lose another after-hours lead. The first firm to call back usually gets the case, and most inquiries that arrive after hours sit in an inbox until morning, by which point the person has already hired someone else. The moment someone reaches out, an AI intake assistant answers, asks the right questions, qualifies the case, and books the consultation. It works around the clock, even at two in the morning on a holiday.
What it includes
- A 24/7 AI assistant that responds the instant a lead arrives.
- Case qualification and consultation booking, with qualified leads delivered wherever you want them.
- Runs on our system and sits quietly on your site.
For firms whose marketing is working but whose results leak out at the response stage.
$2,000 setup, then $750 per month.
How we measure the work
We do not guarantee outcomes, and we are wary of anyone who does. The exact way AI systems choose which firms to name is not published, so our work is grounded in how these systems are known to surface and trust content, not in secret certainty. What we can do, and what most cannot, is measure it. We audit your firm before we start and again as we go, and we show you the score and the AI appearances move. That measured before and after is our honest substitute for a promise.
Questions firms ask us
Can a smaller firm really compete with big advertisers in AI search?
Yes, and this is the rare channel where you can. AI assistants do not sell placement, so a competitor cannot buy their way into the answer. The large firms showing up now are mostly coasting on years of brand mentions and are not actively optimizing for AI. A focused firm that does the work deliberately can get cited over them.
How is this different from SEO?
Traditional SEO works to rank your site in the list of blue links. Our work, often called AEO or GEO, is about getting your firm named inside the answers from ChatGPT, Google's AI, and Perplexity, which is where more and more people now start looking for a lawyer. The old playbook does not get the AI to recommend you, and it does not get you to the phone first.
What does it cost to get started?
The AI Visibility Audit is free. The full diagnostic report and work plan is $750, credited in full toward any engagement if you hire us. From there, engagements scale with scope, from a website modernization to an ongoing visibility retainer.
How long until I see results?
Some fixes are immediate, like removing technical barriers that keep AI from reading your site at all. Building genuine authority and AI visibility is ongoing work that compounds, which is why we re-audit every 60 days to show you the movement rather than ask you to take it on faith.
Do you only work with personal injury firms?
Personal injury is our focus, because the case values and the speed-to-lead dynamics make it where this matters most. We also work with family law firms and other practice areas where the same principles apply.
Do you still do marketing video?
Yes. Marketing video is part of our visibility retainer and our website builds, because answer and FAQ videos with transcripts are some of the most citable, trust-building content you can have. What we no longer do is litigation and trial production work like depositions and courtroom multimedia.
See how the AI sees your firm today
Find out where you stand, and the three fastest things to fix. It is free.