Three Ways Internet Marketing Builds Trust With Your Clients
Consumers rely on online information before making significant decisions -- and that is especially true for legal services.
Numerous studies show that consumers rely heavily on online information when making significant decisions. Research indicates that 78 percent of consumers consider others' ratings and reviews when deciding whether to hire a business.
1. Leverage Leadership Visibility
Consumer confidence in organizations increases substantially when executives participate in social media and publish their thinking. The attorneys who are visible online earn familiarity before the phone call.
2. Share Community Involvement
While ethical rules prevent discussing client cases, firms can share positive activities -- sponsoring local teams, conducting community presentations, or participating in public events.
3. Develop a Content Marketing Blog
Blogging establishes expertise while reaching potential clients searching for legal guidance. Research shows that 58 percent of consumers said they trust a business' editorial content over other forms of web marketing.
[REWRITE NOTE: Add a fourth section on AI presence as a trust signal. When a potential client asks ChatGPT for a recommendation and your firm appears, that is the most credible form of third-party validation available today.]
Written by Travis Luther